As the Marketing Operations Manager at Splice,

I orchestrated the entire lifecycle of our campaigns, from inception to launch, weaving together a tapestry of creativity and strategy. From 2019 to 2024, I curated and brought to life Splice's GTM initiatives, meticulously sourcing talent, collaborating seamlessly with cross-functional teams, and unleashing our stories onto the world's most vibrant social platforms.

Each campaign was more than just a promotion; it was an experience—an exploration of the very soul of music-making. Whether delving into the underground LGBTQ+ clubs where electronic dance music thrived, dissecting the profound narratives of hip-hop's social commentary, or unveiling the boundless potential of Splice's groundbreaking products and sample packs, my mission was to infuse Splice with an undeniable cool factor.

In my role as the orchestrator of these campaigns, I didn't just manage—I curated, crafted, and catalyzed, ensuring that every element resonated with our audience on a profound level. This was more than marketing; it was a movement—a journey into the heart of creativity and innovation. As we pushed the boundaries of what was possible, I stood at the helm, guiding Splice toward its beacon of inspiration in the music world.